Romantic Goth teenagers backstage at Giles A/W13

When we first got to the backstage area of Stationers Hall where the GILES show was taking place today, we were surprised to see the models sporting elaborately braided hairstyles – surprised because it’s far from the style Giles Deacon usually goes for a casual wavy look. But then it turned out that the braids were just a part of the loose wavy look that Giles has gone for this season, as a part of promotion of the curling wand.

The look was inspired by model Kristen Mcmenamy who arrived at her fitting with long wavy hair and captured the designer’s imagination. The idea was to emulate a Gothic, slightly creepy teenager (think Wednesday Adams when she’s taken her hair out of its plaits) with fine, virtually untouched hair, Toni & Guy stylists hid the bulk of models hair using the braiding technique we spotted when we came in.

After braiding away about 70% or the hair, human hair extensions were glued in, given a good dosE of leave-in conditioner and plaited in two thick braids so that when they were undone the hair had a natural looking wave.

Makeup continued the Adams Family vibe with dark, shadowy eyes created by MAC with Paint Pots in Stormy Pink and Constructivist all around the eye, and then a brush was used to apply Eye Kohl in Prunella (£14) into the lash line.

Foundation was only applied if the model really needed it, and to treat the skin Strobe Cream and Cream Colour Base in Luna, Pearl and Shell (depending on the skin tone) was used add light to the complexion. Lips were left bare, with just some Lip Conditioner, blotted to remove the shine.

Oh, and our backstage coverage wouldn’t be complete without a shot of this season’s Disney-themed backstage pass: