Get the look: making pink eyeshadow work, by Aveda

Recently – thanks to the whole colorful eye trend that tends to come around every summer – I’ve been quite intrigued by pink eyeshadow and liner. Normally I would never have dreamed that this would be a good idea, but after this I kind of love it. However, it’s one of those tricky colors that you have to know what you’re doing to be able to use well, and by well I mean without looking like you’ve been crying or contracted some unfortunate infection.

After seeing Aveda’s imagery for their new Art of Nature collection though I’m reassured that it’s possible, solely from this image of a very pale redhead with gorgeous pink shadowed eyes (as a redhead I thought if pink eyes were off limits to anyone they were off limits to me). I love how it covers quite a lot of her eye area but it’s still really soft and pretty – a perfect festival look. That lip is gorgeous too – gotta get my hands on that Melochia Bloom lip color (£12 here)! We’ve got some step-by-step instructions so you can get the look yourself!

Read on to find out how to recreate the look – oh and don’t forget, you can enter our competition to win the entire Art of Nature collection (plus some hair and skincare goodies, all worth £500) here!

  1. Sweep lantana across your eyelid from the top lash line, fading up to the brow.
  2. Contour along the crease of your lid and bottom lash line with cinnamon bark.
  3. Highlight the inner corner of your eye on top and bottom with bare bellis.
  4. Define: dampen smudger brush with eyeshadow transformer, dip in cinnamon bark, and softly trace the outer two-thirds of the eye on top and bottom.
  5. Curl your lashes and apply mosscara™ on top and bottom.
  6. Define your eyebrows with eyeshadow. Illuminate the bone structure of your face with the highlight tone in hibiscus.
  7. Swirl brush in all three hibiscus tones and apply to the apples of your cheeks.
  8. Prep the lips with renewing lip treatment. Apply melochia bloom, and press in the color with your fingertips.